What Role Does Video Play In My Online Marketing?
If I had to pick one area of online marketing that most businesses, big and small, completely overlook it would be video marketing. Do you know the largest search engine in the world? Yes it’s Google, but do you know the second largest search engine in the world? I’ll give you a hint, it isn’t …
Has The SEO Industry Been Turned Upside Down?
Over the last year, Google has rolled out some pretty wild changes to their search algorithm. However the over-optimization penalty in the last 3 months has probably been the one that has shook the SEO industry the most. What Is The Over Optimization Penalty? When you build a link, you use what’s called an anchor …
Can I Manage My Online Reputation?
Reputation management is one of the most important things for any business to do. But when it comes to the internet, anyone can post anything about anyone for any reason. It may seem like the wild wild west, but there are things you can do to manage your online image. Prevent Negative Reviews Prevention is …
5 Ways To Build A Small Business Brand
Branding is critical when it comes to any business. As soon as you think of the department store Target, you immediately have a visual of the color red and the bullseye logo along with quality at a discounted price. When you think of the car marker Ford, you immediately have a visual of the color …
Web Design Goes Beyond Design
Say that one 5 times fast — “Web Design Goes Beyond Design, Web Design….” . Web design truly does go so much beyond design these days, yet it seems like the vast majority of web designs I talk with have one focus in mind — designing a beautiful website. While having a beautiful website is …
Amazing Google Adwords PPC Offer!
Well that little white box full of snacks and goodies from Google showed up at our office this morning which can only mean one thing…It’s time for the 2nd annual Google Engage All-Stars competition! Without getting into the nitty, gritty details on the competition, it means that from August 14, 2012 until September 14, 2012 we’re …
Do Companies That Blog Make More Money?
Back in February I wrote a post titled Fact vs. Fiction about companies that blog. The post outlined some important information about businesses that have a regularly updated blog and why it’s so important to continually update your blog. Since then I’ve challenged myself to put out at least 2 blog posts every week. Since then …
5 Expert PR Tips To Get Mentioned In The Media
When it comes to SEO, getting high quality links can often be a difficult task, and probably one of the highest quality links that a website could ever gain can come from an often under utilized source — the media. A link from a major site like Fox News, The Chicago Tribune, The Wall Street …
What Google Wants: A Quality Website
When someone calls me looking for SEO services, they typically think we’ll submit their website to search engines, build a handful of links, and after a few weeks they’ll be ranking on page 1 of results. Ten years ago, yes, this was the case, but today search engines are much more complex and aren’t just …
TV Commercials Offering Websites, SEO
I try not to watch too much TV in my free time (when I have free time), but I’ve noticed that when the TV is on I’ve seen three or four companies advertising all in one online marketing solutions for small businesses. Surprisingly I was glad to see this, after all I want our business …
