Posts by: Brendan Egan

Nearly everyone has head of WordPress at some point in time.  However what most people think of when they hear WordPress is the free blogging platform at WordPress.org which allows you to start a WordPress hosted blog.  Wordpress is so much more than just that — I’ve read it’s being used on 1 in every …

It’s not something any business wants to think about, however any smart business is well prepared for a crisis.  Depending on the nature of your business this can range from a major incident such as a chemical leak into a nearby stream to smaller incidents such as having to close the business due to power …

Last night I was working late waiting for a meeting with a client halfway around the world and I really wanted to pass the time quickly so I could get the meeting over and get some sleep.  Rather than sitting there and staring at the computer screen watching time crawl by, I decided to write …

I’ve been around in the SEO industry for quite a while, starting out doing SEO for three different websites which I worked for then for a business I owned several years back all the way up to founding Simple SEO Group.  And over the years, I have to say I’ve seen some really humorous things …

As many people who follow Simple SEO Group already know, we strive to keep our blog updated on a regular basis.  Over the last 12 months, the least blog posts we’ve published in a given month was 8 posts and most was 14 posts.  However as we’ve been blogging about lately, we’ve noticed a shift …

Many aspects of web design are very subjective on the surface.  Should we use a shadow on that text or a solid border?  Should we use this image on our homepage slider or that one?  However when it comes to making a truly high quality website, there is a method to all the madness.  Whether …

Every week I speak with dozens of small business owners who are either looking to start their very first SEO campaign or who are already doing an SEO campaign with another company but considering switching because they are unhappy for one reason or another.  As an SEO service provider, it may be hard to see …

All over the internet there’s ads popping up saying “SEO is Dead” or “This is the end of the SEO industry” however that really couldn’t be further from the truth.  The reality is as long as there are search engines like Google, Bing, Ask, AOL, and Yahoo and as long as there are hundreds of millions …

Towards the end of the year and beginning of the new year, nearly everyone makes some sort of new years resolution.  And for many businesses, that resolution is to be smarter in how they do business and more specifically be smarter about their marketing strategy to drive new business in the doors. However, many businesses …

2012 has brought with it numerous Google search engine ranking algorithm changes, perhaps the largest being a project that goes by the code name “Penguin” focusing on fighting webspam, over-optimized sites, and other lower quality websites.  However as we are soon getting ready to roll into a new year, we always like to write about …

With the Google Panda update that first rolled out about 1.5 years ago, everyone is extremely concerned about duplicate content on their websites or blogs.  Duplicate content these days is like a search engine death penalty, resulting in dramatic drops in rankings and organic traffic. While this algorithm is targeted at removing low quality websites …

We often receive emails from clients or discuss with them during monthly calls their content strategy for their website.  After all, content is an integral part of any online marketing or SEO campaign these days.  And they often understand that they need to produce lots of quality content, but they end up having no idea …

Over the last several years, we’ve seen numerous Google updates roll out to focus on quality.  Perhaps the two largest quality based updates in Google history were the Panda update in 2011 and Penguin update in 2012. A Brief SEO History: From 2002-2008, many SEO companies and SEO experts were simply in place to manipulate …

I bet you’ve never really asked yourself if you’re stuck in your business model.  Have you ever asked why you do something, or have you always just accepted that “That’s the way it is” or “That’s the way my industry/competitors do it so I’ll do the same”? So many times we see business owners get …

No matter what business you’re in, at the end of the day your success depends on having good sales results.  In a traditional sense this is critical for car dealers, department stores, and e-commerce websites, however in a less traditional sense this also applies to any business from affiliate websites to bakeries to attorneys to …

As the holiday season approaches (can’t believe it will be Thanksgiving in 3 weeks and Christmas in less than 2 months), we of course will start noticing sales and promotions popping up left and right in department stores around the world.  Did you know that department stores hire consultants to make sure their layout is …

We’ve written dozens of articles on blog writing because it really is an important part of having a website and marketing a website online.  Among those articles we’ve addressed that companies who blog really do make more money online and have provided 10 fantastic tips for coming up with new blog topics. This article will …