Scheduling Blog Posts With WordPress
I’m going to share with you guys today a little secret — I’m actually on vacation out of the country right now (don’t worry our clients are in good hands and I’ll be back tomorrow) but as you can see I have a blog post going out. I’m actually writing this post on March 12, …
SEO Results : A Case Study From An SEO Client
We’re truly about results. Other SEO companies are okay with collecting your money and showing you the work they’ve done, but we take that one step further — we don’t just build links or fix your website, we do everything possible to get you the results you expect from a well managed SEO campaign. Just …
Low Quality Websites Don’t Produce Revenues
Low quality, static websites don’t product revenues. I’ve seen it and said it time and time again, yet for some reason business owners don’t want to believe it. Trust me, it isn’t a way for marketers to just make money. If we were after that, there’s plenty of easier ways out there. When it comes …
Spending Money To Make Money
As a small business owner, every dollar that you don’t spend elsewhere is usually a dollar that ends up straight in your pocket at the end of the month. I deal with a lot of small business owners (and used to be one myself) who had this mentality and tried to do nearly everything on …
5 Reasons To Start SEO Today!
What’s the number one reason small businesses push off SEO even though they know it can help them get new customers? The costs. I know how it goes, you have a limited budget, and often times marketing gets put on the back burner because you just don’t have the budget for it. The problem is …
Tips For Having A Better Conversion Process
In a post last week we talked about a marketing funnel and typical website conversion rates (be sure to read that post first as it will provide the background for this post). And while that post did a great job explaining the funnel and how it operates, it didn’t address any tips for improving your …
Google Search Engine Update April 24, 2012 Goes After Spammers
It’s been coming for quite a while, but Google has finally introduced a fairly large algorithm update to target more spammers. You may be thinking that this sounds like an everyday event, after all Google has more than 500 algorithm updates each and every year, but the April 24, 2012 search quality algorithm update seems …
What Is A Marketing Funnel Or Website Funnel?
Have you ever heard of a marketing funnel or website funnel? Most people who aren’t in online marketing haven’t, and they don’t know the importance of it either. The website funnel is simply a model or concept that your website has X amount of visitors, ideally about 5-10% will show interest in what you offer, …
Relevant Niche Traffic – Just As Good As Organic?
As many of our readers know, links play an important role in search engine rankings. Search engines like Google look at the number of links and quality of those links to determine website rankings. While it isn’t this simple, on the most basic level links play a vital role in where your site ranks. There’s …
Off Page SEO vs. On Page SEO
Off Page SEO vs. On Page SEO Whenever you’re looking to improve your search engine rankings, whether on your own or with an SEO company, you likely have heard about off page SEO and on page SEO. At least half of our clients ask us when they sign up “Do you do just one or …
National SEO Campaign Case Study & Results
When it comes to SEO, it’s no surprise that we’re all about results. We don’t rest until we get our client’s ranked on page 1 for their keywords, and ideally as close to the #1 spot as possible. Whether your business is large or small, whether your niche consists of thousands of small businesses or …
How Loud Is Your SEO Campaign? New Tactics For New Search Algorithms
I’ve been in SEO for a while and have seen my fair share of large SEO events. I remember pretty much all the major changes that have happened over the last 5+ years in the SEO world, including: 2006: Search engines claim to be battling spam and link building, specifically link exchanges, by diminishing the …
Do Small Businesses Price Their Self Out Of Business?
Small businesses are great — they’re really the backbone of America and part of the American dream — but so many of them price their selves right out of business. They have a lot of knowledge about their business, their product, and their costs/revenues, but they forget one critical thing: their profit margin. I know …
How Much Does SEO Cost?
How Much Does Search Engine Optimization (SEO) Cost? There’s unfortunately no straight forward way to answer that question. It can vary widely based on the niche, level of competition, and experience of the SEO firm. Think about buying a house — a basic, small house might cost $200,000, while a mid sized house in a nicer …
How Much Does A Website Cost?
How Much Does A Website Cost? I wish I could give you a straight, simple answer. It’s like asking how much does a car cost — a very basic car with no options might cost $15,000 while a luxury car might cost $50,000 and an exotic fully loaded car might cost $250,000+. It’s the same …
What Is Website Propagation Or DNS Resolution?
We all use websites everyday, but very few people understand how the internet actually works when it comes to website servers, domain registrars, internet service providers, and web browsers. Let’s start from the top: Let’s assume we want to launch a new website, what exactly is involved and how does it work? First we need …
More Website Traffic Or A Smarter Website?
Do you need more website traffic or a smarter website? People often assume that they can take their current website conversions rate and perfectly scale it up to more traffic — for example if the site has 100 visitors and 2 conversions a day then with 1,000 visitors it will have 20 conversion per day. …
Using SEO As Your Only Marketing Strategy
SEO is an amazing marketing tool for small businesses. I’ve seen us manage SEO campaigns that have brought businesses from nearly zero online revenue to four and five figures per month. But at the same time, I’ve seen businesses with very weak overall business models not fair so well with their SEO campaigns. It’s important …
How To Become An Authority In Your Niche
It doesn’t matter what niche you’re in — whether SEO or carpentry or accounting — there’s hundreds of businesses similar to yours that are all fighting for their piece of the market. Have you ever wondered why people choose certain businesses over others? Or why some businesses boom while others flop? A big part of …
Duplicate Content Can Kill Your Website!
A duplicate never comes out quite as good as the original. Whether you’re talking about a fax, a photocopy, a counterfeit, or website content. I’ve seen my fair share of bad knockoffs, and the reality is you probably spend a lot more time making the duplicate than if you were to just make an original. I …
Reasons To Avoid In-House SEO Campaigns
When it comes to SEO campaigns, there’s usually three options: carry out the campaign in house, outsource to a specialized SEO firm, or don’t do SEO at all. In this article we’re going to explain why we truly don’t ever suggest in-house SEO campaigns for 99% of businesses. I’ve personally managed in-house SEO campaigns at …
SEO In 2012 vs. 2011
While we’re already well into 2012, it’s important to address the changes in SEO this year vs. last year and even talk about some of the changes we’ve already seen so far in 2012. In 2011 Google rolled out more than 500 changes to it’s ranking algorithm. The majority of these changes were fairly small, …
Why Do Search Engine Rankings Vary?
Did you know that your search engine rankings vary based on things like your location, your IP address, Google Plus, and sites you’ve visited? Well they do — and most people never even notice this. Search engines such as Google try to custom tailor search results to what they think you’re looking for. They do …
Why Is Ranking #1 On Google So Difficult?
Have you ever wondered why ranking #1 on search engines such as Google is so difficult? There’s some simple and complex reasons behind this, and in this article we’ll talk a little more about why it’s hard to get on top and what you can do to get your business on top. First off I …
SEO Results Aren’t Always Easy
SEO results aren’t always easy. That doesn’t mean we can’t do it, it just means it isn’t always a fast improvement. In this article we’re going to share details on a campaign we’re managing as well as outline some struggles that arose that happen during SEO campaigns. I’ll start by saying that we believe in …
What Is Google Analytics And How Can It Help Me?
Google analytics is a powerful, free tool offered by Google for webmasters and website owners to use in monitoring and tracking various activities on your website. There’s thousands of aspects to Google Analytics and millions of combinations of reports it can generate, but in this article we’re going to outline a few of the key features …
How To Be A Good Web Design Client
Designing a new website can be a difficult time for business owners. Often time business owners and web designers can butt heads if the design team doesn’t have the experience necessary to properly manage the web design project. Through this article we’re going to provide some tips for web design clients on how to get …
Trial And Error In SEO
When it comes to SEO, you don’t always hit the bullseye on the first try. While many aspects of SEO are viewed as an exact science, the truth of the matter is SEO and any form of marketing is more of an art form. I was attending a conference a few months ago where the speaker was …
Comparing Advertising Costs : Why SEO Delivers The Best ROI
>Advertising. It’s everywhere — from billboards to digital screens to TV ads to those annoying little pop-ups when you’re just trying to use an app on your smartphone. I’ve heard numbers that the average person is exposed to over 5,000 advertisements per day! One of the things I always say is that SEO is one …
Content Is The Absolute Backbone Of SEO
You may have heard the saying that “Content Is King”. I absolutely agree with this, and can say that I have noticed first hand that our SEO clients who regularly update their website content see much better results in the campaign. This is why we began offering content writing services as an add on to …
Affiliate Marketing And SEO
Affiliate marketing is an excellent way for businesses to make money, reduce their tax burden, and reduce their in house workload. But did you know that affiliate marketing can also be great for search engine optimization as well? What Is Affiliate Marketing? Affiliate marketing is trend in online marketing in which businesses recruit independent affiliates (contractors) …
How Much Work Gets Done On Your SEO Packages?
A question that I often receive is “Just how much work do you do per month on your SEO packages?” We currently offer four main packages: our silver, gold, platinum, and diamond SEO packages which are respectively currently priced $297, $597, $897, and $1,197 per month (our monthly SEO packages can be viewed here). A …
Fact vs Fiction About Companies That Blog
Blog, blog, blog!!! There’s so many rumors out there about blogs, so in this post we’re going to explain what’s fact and what’s fiction as well as outline a few best practices for blogging as a business owner. First off, I have to say that having a blog is critical to any business these days. …
What Can A Gold Mine Teach Us About SEO?
Over the weekend I was flipping through TV channels and came across a show about mining gold. There was nothing else really on, so I started to watch it a little as I’ve seen bits and pieces of this show in the past. It was towards the end of the season of gold mining in …
Niche Traffic – The Most Important Part Of SEO
People ask me all the time “What’s the most important aspect of SEO?” There’s hundreds of technical aspects of SEO that are critical to any campaign, but the most important part of SEO has nothing to do with the campaign itself– it has to do with your keywords. Just What Exactly Is Niche Traffic? There’s …
The Cost Advantage Of Specialization
Let’s face it–there’s a lot of information out there on the internet. In fact, there’s information out there about literally everything you could possibly want to know–it’s often just a matter of finding it. The internet is an excellent resource for information on DIY projects, how to articles, and instructional videos. But the reality is …
Simple SEO Group Stands For Great Customer Service
We get it. There’s tens of thousands of other web design and SEO companies out there. And there’s thousands of companies that are priced within your budget. And there’s hundreds that will do a good job. But as far as I’m concerned, there’s only one company that will do a great FANTASTIC job on your project, and that’s …
“Not Provided” Keywords In Google Analytics
“Not Provided” keywords in Google Analytics are causing a BIG headache for internet marketing firms and business owners alike. Through this article we’ll explain why these keywords are showing up in your Google Analytics reports as “not provided” and explain exactly what “not provided” means. What Is It And Why? In October, 2011, Google announced …
Choosing An SEO Company : How To Find The Right One
It might sound like an easy task– you’re looking for an SEO company to help improve your business’ website rankings. There’s thousands of SEO companies out there, but for nearly every SEO company there’s an SEO horror story behind them. From companies run overseas that steal your money to companies that are US based that …
Should I Approve Blog Comments On My Blog?
To approve or not to approve, that is the question. I’m always asked by both our SEO clients and website owners how they should handle blog comments. I have a few strong opinions on this as an SEO provider, so this article will address the pros and cons of blog comments and how I recommend …