What Is SEO?
Most simply put, Search Engine Optimization, or SEO for short, encompasses a wide variety of optimization techniques to help make your website search engine friendly, resulting in higher search engine rankings, more traffic to your site, and ultimately more customers for your business. These techniques start with keyword research, or the process of identifying keywords for your niche that describe your business and will drive search traffic to your site. Following the research, monthly SEO includes on site optimization, which consists of making changes to website content and coding to represent the keywords your website is trying to rank for, as well as off site optimization, which consists of building a wide variety of links to your website to tell search engines your website is important. And lastly, SEO also involves constant evaluation and analysis of the effectiveness of an SEO campaign to monitor changes in traffic, rankings, and evaluate keyword selection.
Why SEO?
Think back to the last time you were looking for a new product, a new service, had a question about something, wanted to find a review for a company– chances are you are just like the other 81% of people who begin their search using a search engine. In fact, it is estimated that worldwide well over half a billion searches are performed each and every single day! Clearly there are people in every single niche utilizing search engines to find new products and services everyday, but is your company ranking to take advantage of this traffic? Search engines are an extremely competitive place-with only 10 websites appearing on the first page for any given search term. Did you know that over 90% of searchers never leave the first page of search results? Being ranking anywhere except page one is clearly unacceptable. Simple SEO Group has developed a simple, budget friendly strategy that is extremely effective in moving your company’s website into the search engine spotlight.
