Search Engine Honeymoon Period
The honeymoon period. That special time between newlyweds being madly in love and wanting to kill each other. For some, the honeymoon period is the best period of their marriage–they are happy, newly married, and off on their honeymoon vacation. This truly is a golden time. When it comes to search engines, the honeymoon period …
Most Important Aspect Of SEO
Singling out the most important aspect of SEO can be a somewhat impossible task. There’s hundreds of different factors that go into deciding where a website ranks. However in 2011 I think there is one factor that tops all others and that is content. Content, content, content. So what exactly is considered content for SEO? …
Small Business SEO Results
Here’s a look at a small business SEO campaign we’re managing for one of our clients. We did extensive on site optimization work and content creation for this client as well as extensive off page optimization and the results are paying off! This particular small business SEO campaign has been in progress for about 12 …
Branding Your Business With SEO
Obviously the number one goal of any SEO campaign is to drive more customers to your small business website which ultimately leads to more sales and more revenues. But there is an extremely important side effect of SEO that in some cases is equally as important as website traffic and that is branding. Branding is …
The Google Panda Update And Search Engine Rankings
Google Panda. One of the hottest topics for the last few months in SEO. The Google Panda update is a name given to the most recent Google algorithm changes. For those who don’t already know, Google utilizes a complex, secret algorithm that analyzes hundreds of aspects of websites to determine where they should rank in …
How To Get Reviews For Your Small Business
Let’s face it, it isn’t easy for a small business to get reviews online. I’ve seen excellent small businesses with a great product/service and a very strong online presence that have been in business for years only have 5 or 6 reviews online. I’ve seen other businesses that have made a few small mistakes and …
Why You Can Afford SEO
About 4 months ago we started working with a local electrician on a small sized SEO campaign consisting of 5 local keywords. To date we have all 5 of these keywords ranked on page 1. We usually don’t take about prices in our blog posts, but this client is paying only $297 per month for …
Small Business SEO Campaign Results
We’re all about the numbers, and chances are as a small business so are you. The luxury of unlimited marketing budgets that large corporations have simply don’t apply to small businesses, and we fully understand that. As a small business SEO company, we’re result orientated and we want to see your SEO campaign succeed and …
The Importance Of Website Conversion Optimization
Any business owner that uses Google Analytics or a similar tool knows your website has a bounce rate. Your bounce rate is the number of people who visit your site and then immediately “bounce” out of the site or leave the site. Usually this rate is between 30% and 60% depending on thousands of factors. …
Google or the Yellow Pages? Which one should I use in 2011?
Let’s assume you have a limited marketing budget like most small businesses, and let’s go one step further to assume that these crazy high gas prices have had an effect on your company’s bottom line. You are left with a choice–should I continue paying several hundred dollars or in some cases even thousands of dollars …
Domain Name and SEO
People are always asking us if it is possible to rank well for keywords that are not contained in their domain name. The answer is yes—it certainly is possible and it isn’t nearly as difficult as many think. When choosing a domain name, you should choose something that fits your business—so if you are running …
SEO Campaign Results: Real World Testimonial
These day’s talk is cheap–it’s hard for someone to give you their word and have you believe them. It’s an unfortunate reality of today’s world, both in our personal worlds as well as the business world. So I always try whenever possible to reinforce our words with actual factual results. The results posted below are …
The Google Heat Map
If you regularly follow our blog updates then you already know we preach the importance of ranking on the first page of Google. Engaging in a SEO campaign truly can help your small business get to the top of search results, and I have seen top page ranking be the difference between a terrible business …
5 Tips For Small Business Marketing
Virtually every small business owner is dedicated to their business. They work long hours, offer some of the best customer service, and are truly proud of the product or service they offer. But the problem is most people don’t even know that your small business exists. Large corporations have the luxury of a seemingly unlimited …
Five Unconventional Benefits Of SEO
SEO companies argue all the time about what methods are best for getting a website ranked on the top of search results. Simple SEO Group really doesn’t pay much attention to these arguments–we let our results speak for us which is something most SEO companies can’t do. However, one thing that all SEO companies will …
Does Search Engine Optimization Work For Local Small Businesses?
Does Search Engine Optimization Work For Local Small Businesses? YES!!! This is perhaps the biggest myth out there about search engine optimization. Anyone can get ranked on page 1 of the major search engines, but not every SEO company will be able to get you ranked. Aside from varying strategies for getting websites ranked, 99% …
What Is A Click Through Rate And Why Does It Matter?
A click through rate is simply the percentage of people who click on an advertisement or search engine result. To get this percentage, we simply take the number of people who click on the link and divide this by the number of people who viewed the link . Over the years, click through rates are …
What Is Organic Traffic?
Organic traffic is a popular term among search engine marketing or search engine optimization firms. But the reality is most people just don’t understand exactly what organic traffic is. Organic traffic used to be traffic that was sent to your website by major search engines, such as Google, Yahoo, MSN, etc. And while this certainly …
With Higher Competition In Search Engines, Is SEO Really Worth The Costs?
Think back to the last thing you searched for on Google. The last thing I searched for was “Chicago Restaurants”. Most people never notice this, but if you look right below where you type the search term, there is a little spot that says how many results come up. For “Chicago Restaurants” the number of …
Five Reasons Why Your Small Business Needs Search Engine Optimization (SEO)
So you found this article because you want to learn more about why your small business needs search engine optimization. First let me tell you a little about why I am writing this article–I am a small business owner who trusted literally a dozen various SEO companies to do work for my small business and …
What Exactly Is The “Google Dance”?
You’re probably wondering how in the world can a search engine dance…Well, you’d be surprised at how much “dancing” actually does go on in search engines. And no, we aren’t talking about ballroom dancing. The “Google Dance” can occur really in any search engine, however the term was coined for Google since it is the …
A 30 Minute Marketing Routine Every Small Business Owner Should Be Doing
Marketing can be extremely difficult for small business owners and often gets pushed onto the backburner or set aside for tomorrow. However, this is mostly because most small business owners don’t know the most time effective methods and tools to use to increase their client base. Every day I go through a simple 30 minute …
Top 5 SEO Myths Of All Time
Each and every single time a new niche arises, hundreds if not thousands of myths are born with it. No matter how many times these myths are proved wrong, they seem to never disappear! SEO is not an exception–there are so many SEO myths out there, partially because some companies create these myths as a …
The Difference Between Long Tail Keywords & Short Tail Keywords
The first part to any successful small business SEO campaign is proper keyword research and analysis. Most SEO companies bypass this critical step or put way too little effort into finding keywords that you company can realistically rank for on your budget but also find keywords that have enough traffic to justify spending money on …
Google Algorithm Changes 2011
As we talked about in our last post, Why SEO Is Extremely Challenging For Small Business Owners, Google makes changes to their ranking algorithm hundreds of times per year, but makes large changes usually every few years. In just the past few months, Google made some larger changes to their algorithm, which apparently include taking …
Why SEO Is Extremely Challenging For Small Business Owners
Is it possible for a small business owner to tackle their own SEO project? Yes it most certainly is. I personally did it for years before starting Simple SEO Group. However I know from experience that it eats up precious time, and for any small business owner time is an extremely valuable commodity. It got …
Search Engine Statistics
The results of a few search engine statistical studies are out and the results are absolutely mind boggling. Last year, Google dominated over all other search engines, accounting for about 65% of all search traffic. Yahoo came in a distant second with 14%, and Bing is catching up with a little over 13%. AOL is …
Simple SEO Group Now Offers Free SEO Analysis
Simple SEO Group is now offering a risk free, no obligation small business SEO analysis to identify the various strengths and weaknesses of your website and also address how our SEO strategies can help. This 36 page report is broken down into 7 main sections which outline specific details of your website, including number of …
Small Business SEO Tips
Small business owners have literally tens of thousands of things on their mind. From taxes to inventory, from marketing to employees, the mind of a small business owner is a very, very, VERY busy place. Small businesses have played a critical role in the US for centuries, and played an extremely important part of the …
