Author Archives: Brendan Egan
Tips For Pay-Per-Click Advertising
One of the fastest ways to draw more potential customers to your website is pay per click advertising. Pay-Per-Click is a model for advertising on the internet whose goal is to increase more traffic to a website (likely a business). … Continue reading
Web Design Trends For 2019 & Beyond
Many companies make the mistake of thinking that their work is over once their website has been built, but that’s not the case. Frequent updates are crucial to the success of your website—and your business, too. It’s important to stay … Continue reading
Google’s Big August 2018 Algorithm Update & It’s Impacts
Implementing effective SEO strategies is difficult, partly due to the fact that Google frequently updates its algorithm. The rules of SEO change with every new algorithm update, which means marketers must remain on their toes and ready to adapt to … Continue reading
Should I Syndicate My Content Across Different Platforms?
It takes a lot of time and effort to create a single piece of well written, informative content. In fact, it’s estimated that it takes most marketers between one to two hours to write a 500-word blog post. Because this … Continue reading
Do I Need To Keep Doing SEO Once My Keywords Are Ranking Well?
Making it to the top of the search results takes a lot of time and effort, so many marketers breathe a sigh of relief once they have achieved this goal. It’s nice to see all of your hard work pay … Continue reading
How Important Are Links For SEO?
Google uses a number of algorithms to determine how to rank a page within search results. Google’s first algorithm was PageRank, which used the number and quality of links to determine the importance of a website. Marketers quickly started to … Continue reading
How to Get Feedback From Customers
There’s no better way to improve your business than to listen to feedback from customers. After all, these are the people who will decide whether or not your business will be successful, so it’s important to make sure they are … Continue reading
5 Reasons Why Your Content Marketing Strategy is Not Effective
It’s been said that there is no better long-term marketing strategy than content marketing. But unfortunately, many businesses give up on content marketing because they don’t see the value in it. If you’re not seeing results with your content marketing, … Continue reading
Marketing or IT – Who Should Manage Our Company’s Web Presence?
It’s crucial for every business to have a strong web presence in order to attract new customers and remain competitive. But, who should be responsible for managing the company’s web presence? Should the marketing department be in charge or should … Continue reading
7 Best Ways To Prevent E-commerce Shopping Cart Abandonment
People who visit your e-commerce store don’t always make a purchase. Visitors may leave right away or after a few minutes of browsing through the products. Many of these visitors even leave after adding items to their shopping cart, which … Continue reading