It’s hard to believe it’s been 20 years since Y2K, and over the last two decades the internet and digital marketing have changed tremendously. A year ago, marketing experts predicted that digital marketers needed to take a closer look at … Continue reading →

One of the fastest ways to draw more potential customers to your website is pay per click advertising. Pay-Per-Click is a model for advertising on the internet whose goal is to increase more traffic to a website (likely a business). … Continue reading →

It’s been said that there is no better long-term marketing strategy than content marketing. But unfortunately, many businesses give up on content marketing because they don’t see the value in it. If you’re not seeing results with your content marketing, … Continue reading →

People who visit your e-commerce store don’t always make a purchase. Visitors may leave right away or after a few minutes of browsing through the products. Many of these visitors even leave after adding items to their shopping cart, which … Continue reading →

Have you ever wondered why your conversion rate is so low? Many marketers go to great lengths to try to increase their conversion rates. They may try new calls to action, launch campaigns to drive traffic back to the site, … Continue reading →

Millions of companies rely on Google Analytics to tell them what’s working and what’s not on their websites. Using Google Analytics, marketers are able to see where traffic is coming from and which marketing efforts are leading to the most … Continue reading →