Brendan Egan

Top Marketing Trends To Follow In 2020

It’s hard to believe it’s been 20 years since Y2K, and over the last two decades the internet and digital marketing have changed tremendously. A year ago, marketing experts predicted that digital marketers needed to take a closer look at … Continue reading

Tips For Pay-Per-Click Advertising
Brendan Egan

One of the fastest ways to draw more potential customers to your website is pay per click advertising. Pay-Per-Click is a model for advertising on the internet whose goal is to increase more traffic to a website (likely a business). … Continue reading

5 Reasons Why Your Content Marketing Strategy is Not Effective
Brendan Egan

It’s been said that there is no better long-term marketing strategy than content marketing. But unfortunately, many businesses give up on content marketing because they don’t see the value in it. If you’re not seeing results with your content marketing, … Continue reading

7 Best Ways To Prevent E-commerce Shopping Cart Abandonment
Brendan Egan

People who visit your e-commerce store don’t always make a purchase. Visitors may leave right away or after a few minutes of browsing through the products. Many of these visitors even leave after adding items to their shopping cart, which … Continue reading

Website Design Mistakes That Hurt Conversions
Brendan Egan

Have you ever wondered why your conversion rate is so low? Many marketers go to great lengths to try to increase their conversion rates. They may try new calls to action, launch campaigns to drive traffic back to the site, … Continue reading

An Introduction to “Dark Traffic”
Brendan Egan

Millions of companies rely on Google Analytics to tell them what’s working and what’s not on their websites. Using Google Analytics, marketers are able to see where traffic is coming from and which marketing efforts are leading to the most … Continue reading

Should My Blog Be Part of My Website or Should it Stand Alone?
Brendan Egan

The benefits of business blogging have been well-documented over the years. Businesses that blog drive more traffic to their websites, are more well-known within their industry, and have better long-term marketing and sales results. If you are ready to start … Continue reading