How Important Are Links For SEO?

June 18, 2018
Brendan Egan

Google uses a number of algorithms to determine how to rank a page within search results. Google’s first algorithm was PageRank, which used the number and quality of links to determine the importance of a website. Marketers quickly started to … Continue reading

How to Get Feedback From Customers

May 15, 2018
Brendan Egan

There’s no better way to improve your business than to listen to feedback from customers. After all, these are the people who will decide whether or not your business will be successful, so it’s important to make sure they are … Continue reading

5 Reasons Why Your Content Marketing Strategy is Not Effective

April 23, 2018
Brendan Egan

It’s been said that there is no better long-term marketing strategy than content marketing. But unfortunately, many businesses give up on content marketing because they don’t see the value in it. If you’re not seeing results with your content marketing, … Continue reading

Marketing or IT – Who Should Manage Our Company’s Web Presence?

April 2, 2018
Brendan Egan

It’s crucial for every business to have a strong web presence in order to attract new customers and remain competitive. But, who should be responsible for managing the company’s web presence? Should the marketing department be in charge or should … Continue reading

7 Best Ways To Prevent E-commerce Shopping Cart Abandonment

March 14, 2018
Brendan Egan

People who visit your e-commerce store don’t always make a purchase. Visitors may leave right away or after a few minutes of browsing through the products. Many of these visitors even leave after adding items to their shopping cart, which … Continue reading

5 Reasons Why You Should Be Using Remarketing Ads

February 26, 2018
Brendan Egan

Marketers shouldn’t expect every person who visits their company’s website to convert into a customer right away. However, marketers should also not assume that every person who leaves the website without converting is not interested in converting in the future. … Continue reading

Why Doesn’t Your Company Use Automated Marketing / Web Audits?

January 16, 2018
Brendan Egan

Businesses that are having trouble driving traffic to their website should consider having their website audited. A website audit is an in-depth analysis of a website to identify issues that could be affecting the site’s search visibility. To put it … Continue reading

Why Are Web Design Prices So Dramatically Different From One Vendor To Another

December 28, 2017
Brendan Egan

Businesses that are interested in building a new website or redesigning their existing website often request quotes from multiple vendors before deciding who to hire. But, it can be surprising to see how the prices vary so drastically from one … Continue reading

Brendan Egan Featured In Huffington Post Interview

December 18, 2017
Brendan Egan

Brendan Egan was recently featured in an interview on the Huffington Post regarding entrepreneurship and running a business.  The article can be viewed online at The Huffington Post or below. Are Entrepreneurs Born with Different DNA? Are you an Entrepreneur? … Continue reading

An Introduction to Landing Pages

December 1, 2017
Brendan Egan

There are many reasons why the conversion rate on your website may be low. But, one of the first things you should analyze is your landing page. Some landing pages are more effective than others, so the landing page that … Continue reading

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