Many people think a website is all about aesthetics. As a web design firm, we understand a website needs to look professional, stylish, and up to date. Yet at the same time we don’t stop there — we’re also a marketing firm and we understand that your website needs to be your company’s best sales person. That’s where conversion optimization comes into the picture.
We have years of experience in website testing and conversion optimization, and we know what generally works well to improve the conversion rate of your website. If your website is converting less than 1% of it’s visitors into new customers, then there’s definitely something wrong with your traffic sources or your website design.
We generally follow a three step process to improve a website’s conversion rate:
Sometimes your traffic sources are the main problem with your conversion rate. If you’re getting too much broad, general web traffic and not enough targeted traffic interested in your business, then you’ll likely have an extremely low conversion rate. We can offer services and suggestions to fix this.
The vast majority of the time the problem with conversions is on the actual website. From poor design to a lack of a call to action, there’s hundreds of things that can go wrong on a website to cause it not to convert well. We’ll make strategic changes to the site to help improve the conversion rate.
Monitor & Analyze
Part of any conversion optimization is monitoring and analyzing the results. We’ll keep an eye on several reports and analytical tools to make sure your website’s conversion rate is improving, and make minor tweaks and adjustments as needed to get your website to have the highest conversion rate possible.
No matter what niche you’re in, you need to make sure your website converts well for you and acts as your company’s best sales person. Having a 24/7/365 sales person for basically free is an enormous asset, if your website converts well. If you find that your website isn’t converting well or you just want to get our opinion of your website and check into your conversion rate, schedule a free consultation and we’ll be glad to let you know our honest opinion.
If you’d like to learn more about how our conversion optimization services can help you get the most out of your website, the next step is to request a consultation with us so we can analyze your business, understand your objectives, and provide you with a proposal and our recommendations.