A/B and Conversion Rate Optimization (CRO) testing are two techniques used in digital marketing to optimize the performance of a website, landing page, or email campaign.
A/B testing involves comparing two versions of a webpage or email in which each version contains a variable factor, such as a different call-to-action, headline, or image. By displaying each version to a portion of website visitors or email recipients, we can then measure which version leads to the most conversions. Companies that engage in A/B testing see increased conversion rates in 72% of cases.
CRO testing, on the other hand, takes this a step further. CRO testing utilizes a variety of techniques, such as heat mapping and user testing, to identify and eliminate any obstacles to KPIs. In fact, CRO testing brings in an average ROI of approximately 223%. By continuously testing and optimizing, businesses can increase their conversion rates, generate more revenue, and ultimately grow their business.
SEO is in our name, literally. For the past 15 years, Simple SEO Group has been consistently ranked as one of the best SEO companies in the United States and for good reason. With an over 97% client retention rate and hundreds of successful SEO campaigns under our belt, we’re the experts in utilizing SEO to grow your business.
72% of consumers will only patronize a business after reading a positive review. By testing different elements, such as the wording and design of review prompts, we can increase the likelihood of your business receiving positive reviews and improve its overall online reputation as well as search engine rankings.
By systematically testing different design elements and user experiences, businesses can identify the changes that have the greatest impact on conversion rates, sales, and revenue. Websites that are mobile-optimized have a 68% higher time on site than those that aren't.
Our team of experts uses advanced analytics tools to track user behavior and identify areas of the website that are causing drop-offs or low conversion rates. Companies that run 50 or more tests per year increase the likelihood of a significant improvement in conversion rates by 300%.
Still not sure how A/B and CRO testing can help drive leads into your pipeline? Click the link on our site to schedule a consultation to discuss your business’ marketing goals. The consultation is absolutely free. Don’t be content with the same marketing strategy year after year; ensure your business is changing with the times.