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PPC vs. SEO: Which Is Right For My Business?

Brendan Egan

If you’re unfamiliar with the world of digital marketing, it can be difficult to figure out where you should even begin to market your business online. Two acronyms that you may come across as you try to answer this are … Continue reading

Large vs. Small Digital Marketing Companies: Which Is Right For My Business?

Brendan Egan

Are you ready to hire a digital marketing company? One simple Google search will show you just how many options there are out there, but how do you know which company is right for you? The first decision you have … Continue reading

Content vs. Links – Which One Should I Focus On For SEO In 2017?

Brendan Egan

Now that the end of the year is right around the corner, it’s time to plan how you want to spend your time and financial resources to market your business in 2017. For many, this means rethinking your SEO strategy … Continue reading

Should I Hire the Same Company For My Website and Digital Marketing?

Brendan Egan

As you begin to grow your business, it’s normal to outsource tasks you don’t have the resources to handle on your own. Two of these tasks may include website development and digital marketing since both require a unique skill set … Continue reading

5 Web Design Trends For 2017 And Beyond

Brendan Egan

Anyone who has ever worked a day in web design knows how fast paced and dynamic this industry can be—and it’s not showing any signs of slowing down. If you are designing or revamping a website right now, don’t design … Continue reading

Are Microsites Still Relevant For SEO?

Brendan Egan

After spending countless hours perfecting your main website, you may be discouraged to find out your work may not be over just yet. Microsites, which are branded sites that are completely separate from your homepage and branded URL, are still … Continue reading

5 New SEO Trends in 2016

Brendan Egan

Every business, regardless of the size or industry, can benefit from a strong SEO strategy. But, the factors that Google and other search engines use to determine rankings are constantly changing, so it can be quite confusing for businesses new … Continue reading

What Is Branding SEO & Why Do I Need It?

Brendan Egan
Branding SEO

When you research SEO strategies, you might find the majority of them focus on how to get your brand to rank higher than its competitors. But, what about when a customer specifically searches for your brand? For example, a customer … Continue reading

Just Who Owns Your Company’s Domain Name?

Brendan Egan

It may sound like a silly question to ask — “Who owns your company’s domain name?” Most businesses simply assume that since they own their business and likely hired a company or web designer to setup their website, that they … Continue reading

5 Unique Ways To Come Up With Blog Ideas

Brendan Egan

Search engines continue to focus more and more heavily on regularly updated, well written content. And the reality is the 400 word basic blog posts that used to rank a few years ago simply won’t rank today and aren’t really … Continue reading