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Case Study

E-waste company website revamp

To protect the privacy of our client and their business, any identifying information has been removed from this case study. We value the privacy of our clients and extend this samecourtesy to all our clients.


Background Details

Electronic Recyclers International (ERI) is the largest hardware data destruction and electronic recycling company in North America. ERI needed a website solution to help provide more information to their prospects as well as drive new leads.


The Strategy

Our team helped with completely reorganizing the website structure, content, and information to make it easier to navigate, more informative, and focused on conversions. The design and aesthetics of the site were also updated to a much more modern look as well as responsive to make it work on tablets & smartphones.



ERI is extremely happy with the results and new website. With the new site and a marketing campaign which we are managing, ERI saw more than twice as much traffic to the new site vs. the old.

In addition, the number of leads which ERI receives online has more than tripled and the average number of pages a visitor visits and amount of time spent on the site has also increased.

Most importantly, both ERI as well as their customers love the new website and find it easy to navigate, easy to find information, and it has helped their sales team close more deals.

I have worked with dozens of marketing and web design companies. Brendan and his team at Simple SEO are hands down the best of the best. Not only is their work quality and execution speed second to none, but most importantly to me, Brendan and his company have the highest moral and professional standards I have ever seen. I am constantly recommending them to friends, family, and colleagues which is the largest endorsement I can offer.

John Shegerian, Co-Founder & Executive Chairman, ERI