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Understanding the Google Document Leak and What it Means for SEO
What Happened? In late March an online forum was flooded with thousands of confidential documents. These documents were leaks of Google’s once secret algorithmic details. The content of these leaked documents was confirmed to be both real and true by … Continue reading
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SEO in Chicago: Tips for Dominating Windy City Search Engines
In the Windy City, there are thousands of businesses competing to top the search engine in their respective categories. With all of the competition, how can a Chicago business stand out? SEO practices are ever-evolving, but once you’ve learned the … Continue reading
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SEO and Paid Advertising: Finding the Right Balance for Small Businesses
In our increasingly digital world, small businesses often find themselves at a crossroads when it comes to driving online visibility and attracting customers. The two most commonly utilized tools in digital marketing, search engine optimization (SEO) and Paid Advertising offer … Continue reading
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What is Performance-Based SEO?
In today’s turbulent economy, many businesses have had to scale back their efforts. The marketing industry, specifically, has taken a hit over the last year in the form of budget cuts. Results matter more than ever going into 2024, and … Continue reading
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Adapting Your Digital Marketing Plan: A Guide to Navigating 2024 Google Updates
In the ever-changing world of digital marketing, staying ahead of the curve online is imperative to success in the business world. As Google’s algorithms and guidelines change constantly, adapting your company’s digital marketing plan is crucial. This blog post will … Continue reading