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What are Google Ads Enhanced Conversions? Adjusting to a Cookie-less World
In a world that is losing online cookies in the near future, first-party data has never been more important than it is today. Cookies are small bits of data collected when you visit a website. Your browser shares this data … Continue reading
Understanding the Google Document Leak and What it Means for SEO
What Happened? In late March an online forum was flooded with thousands of confidential documents. These documents were leaks of Google’s once secret algorithmic details. The content of these leaked documents was confirmed to be both real and true by … Continue reading
Aaron PetersonSEO in Chicago: Tips for Dominating Windy City Search Engines
In the Windy City, there are thousands of businesses competing to top the search engine in their respective categories. With all of the competition, how can a Chicago business stand out? SEO practices are ever-evolving, but once you’ve learned the … Continue reading
Aaron PetersonSEO and Paid Advertising: Finding the Right Balance for Small Businesses
In our increasingly digital world, small businesses often find themselves at a crossroads when it comes to driving online visibility and attracting customers. The two most commonly utilized tools in digital marketing, search engine optimization (SEO) and Paid Advertising offer … Continue reading
Aaron PetersonWhat is Performance-Based SEO?
In today’s turbulent economy, many businesses have had to scale back their efforts. The marketing industry, specifically, has taken a hit over the last year in the form of budget cuts. Results matter more than ever going into 2024, and … Continue reading