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Brendan Egan

5 Reasons Why Your Content Marketing Strategy is Not Effective

It’s been said that there is no better long-term marketing strategy than content marketing. But unfortunately, many businesses give up on content marketing because they don’t see the value in it. If you’re not seeing results with your content marketing, … Continue reading

Brendan Egan
Marketing or IT – Who Should Manage Our Company’s Web Presence?

It’s crucial for every business to have a strong web presence in order to attract new customers and remain competitive. But, who should be responsible for managing the company’s web presence? Should the marketing department be in charge or should … Continue reading

Brendan Egan
7 Best Ways To Prevent E-commerce Shopping Cart Abandonment

People who visit your e-commerce store don’t always make a purchase. Visitors may leave right away or after a few minutes of browsing through the products. Many of these visitors even leave after adding items to their shopping cart, which … Continue reading

Brendan Egan
5 Reasons Why You Should Be Using Remarketing Ads

Marketers shouldn’t expect every person who visits their company’s website to convert into a customer right away. However, marketers should also not assume that every person who leaves the website without converting is not interested in converting in the future. … Continue reading

Brendan Egan
Why Doesn’t Your Company Use Automated Marketing / Web Audits?

Businesses that are having trouble driving traffic to their website should consider having their website audited. A website audit is an in-depth analysis of a website to identify issues that could be affecting the site’s search visibility. To put it … Continue reading

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