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Aaron PetersonValue-Based Bidding for Google Ads: What it is & How it Works
One of the most prevalent issues that comes along with pay-per-click advertising is avoiding all of the spam leads that come from serving paid ads. Though there are measures experienced digital marketers can take to filter these out, up until … Continue reading
Aaron PetersonGoogle, AI, & SEO: The Present & Future of Search Engine Success
Over the past few years, AI has been all of the rave. As companies like OpenAI, Google, Amazon, and Microsoft continue to increase accessibility to AI tools, there will be many questions to be answered as to how businesses should … Continue reading
Aaron PetersonWhat are Google Ads Enhanced Conversions? Adjusting to a Cookie-less World
In a world that is losing online cookies in the near future, first-party data has never been more important than it is today. Cookies are small bits of data collected when you visit a website. Your browser shares this data … Continue reading
Aaron PetersonUnderstanding the Google Document Leak and What it Means for SEO
What Happened? In late March an online forum was flooded with thousands of confidential documents. These documents were leaks of Google’s once secret algorithmic details. The content of these leaked documents was confirmed to be both real and true by … Continue reading
Aaron PetersonSEO in Chicago: Tips for Dominating Windy City Search Engines
In the Windy City, there are thousands of businesses competing to top the search engine in their respective categories. With all of the competition, how can a Chicago business stand out? SEO practices are ever-evolving, but once you’ve learned the … Continue reading