Cover the industry’s searches
The SEO campaign targeted hundreds of relevant keywords, including the high-traffic industry terms that prospective customers used to find providers.
B2B / Wastewater Treatment
An industry leader.
Finally found online.
A strong reputation offline. Almost no visibility online. We helped a wastewater-treatment brand reach the businesses and municipalities searching for its expertise.
Explore the resultsMonthly Website Visitors2018–2023
7,500+
From roughly 800 monthly visitors.
~800
At the Start
7,500+
After the Campaign
SEO + Paid Search
Known in the industry.
Missing from the search.
This leading wastewater-treatment brand had built a strong offline reputation, but that recognition was not translating into online visibility. Prospective customers could not easily find the company when searching for its services.
That mattered commercially. Businesses and municipalities were using search to research providers and prepare requests for proposals. The brand needed to be visible during that research, before a shortlist was already decided.
The Work
Make the expertise visible.
Make it easier to act.
We built a custom SEO and pay-per-click campaign around the searches that could introduce the company to its next customer.
Coordinate SEO and paid search
Organic search and paid search worked toward the same business goals: building awareness, bringing people to the website and generating online inquiries.
Connect visibility to opportunity
The objective extended beyond traffic. The campaign helped more prospective customers discover the brand and request proposals for their projects.
The Results
More visibility.
More business conversations.
The campaign turned a limited online presence into a meaningful source of website traffic, online leads and requests for proposals.
Monthly website visitors
Monthly traffic grew from roughly 800 visitors to more than 7,500 during the campaign.
Of keywords on Google’s first page
Page-one visibility included several dozen of the industry’s highest-traffic search terms.
A stronger source of opportunities
More online leads and requests for proposals brought the company into more prospective customers’ buying conversations.
A digital presence that
reflects the business.
The company already had the expertise and industry reputation. Our work helped people discover that expertise online, through both organic search and paid advertising.
For a B2B business with a considered buying process, being found during early research creates the opportunity to be included in the conversation that follows.
Campaign period: 2018–2023. Figures are drawn from our original June 2023 case study and are rounded as published. The client is presented anonymously.
Original case study