Financial Services
Goldstone Financial Group
A clearer identity for a growing financial firm.
Goldstone needed a website and brand identity that reflected its retirement-planning expertise. We worked with its team on the logo, design and content, then continued into search marketing.
- Brand identity
- Logo, visual direction and website content.
- Website
- A clearer path to scheduling a consultation.
- Organic search
- Achieved #1 for four key Chicago searches.
A financial firm’s first impression has to earn confidence.
Goldstone needed a website and brand identity that reflected its retirement-planning expertise and made it easier for prospective clients to take the next step: scheduling a consultation.
The decisions behind the work
- Start with the identityWe developed a new logo, visual direction and graphic elements, then carried those choices into the website.
- Give the content a clear purposeOur team wrote and organized the website content around the firm’s services and the path to an appointment.
- Carry the work into searchAfter launch, SEO supported discovery in a competitive financial-services market rather than treating the new website as the end of the project.
Best recorded Google organic position for four important Chicago financial-planning searches.
AgencyAnalytics ranking history · January 2023–October 2026.What the work made possible
The work connected brand identity, website content and organic visibility. The ranking detail below shows the specific searches behind the result.
Chicago Organic Search
A stronger position
in a competitive
market.
Alongside a new website and brand identity, our SEO work helped Goldstone achieve the top organic position for four important Chicago searches.
| Search term | Best position |
|---|---|
| financial advisor chicago | #1 |
| financial planning chicago | #1 |
| financial planner chicago | #1 |
| retirement planning chicago | #1 |
Ranking history reviewed in AgencyAnalytics, January 2023–October 2026.
