Legal
Shegerian Conniff
2,500%+Increase in web traffic
SEO - GEO - Paid Ads - Website - Marketing StrategySimple SEO Group
One firm. One coherent website.
Important information was split between two websites, and the navigation made it difficult to find. We brought the firm’s identity, people and practice information into a more cohesive experience.
- The redesign
- Updated visual identity, team headshots and a blog.
- The campaign
- SEO, GEO and paid advertising after launch.
- The result
- 2,500%+ more web traffic, with #1 rankings in competitive traditional and AI searches.
One firm, with important information split across two websites.
Shegerian Conniff’s existing website had navigation and flow problems, and part of the information it needed was on a separate website the owners had purchased. The redesign needed to bring that material together and give potential clients a clearer picture of the firm.
The decisions behind the work
- Create a coherent experienceWe brought the information into a more unified website, improving navigation and the way visitors moved through the firm’s content.
- Make the firm recognizableUpdated colors, consistent team headshots and a refreshed design gave the practice a more cohesive identity. A blog provided a place for ongoing content.
- Build on the launchThe relationship continued into SEO and paid advertising. The broader marketing program now includes GEO and ongoing website work.
The outcome2,500%+
Increase in web traffic over a three-year engagement.
Website design, organic search and paid advertising supported the firm’s growth together.What the work made possible
The website became a clearer destination for the people finding the firm through search and advertising, with practice information and the team presented as one connected experience.
