Your Business
We discuss your practice areas, preferred case types, target locations, budget and intake capacity.
Paid Advertising For Law Firms
Reach people looking
for a lawyer.
Focused advertising, thoughtful landing pages and a clear view of the inquiries your campaigns produce.
Paid search & organic marketingShegerian Conniff
The work after launch
Explore the Shegerian Conniff project ↗SEO and paid advertising
for a redesigned law firm website.
Paid Advertising For Law Firms
A focused campaign
for a competitive market.
PPC services for law firms
Paid search can put your firm in front of people looking for help with a legal matter. The campaign needs to match the practice areas you handle, the places you serve and the information a prospective client needs before contacting you.
We coordinate keyword research, ad copy, landing pages and inquiry tracking. Your intake team’s feedback helps us distinguish relevant leads from wrong-practice inquiries and other calls that should not drive the campaign.
Shegerian Conniff / Legal
A new website and
SEO + GEO
2,500%+Increase in web traffic
A complete website and marketing program connecting a growing law firm with the people who need its expertise.
Explore the case study ↗Shegerian ConniffSEO · GEO · Paid Ads · Website · Marketing Strategy
What’s Included
Your law firm’s PPC campaign
We build the scope around your practice areas, locations, intake capacity and advertising budget.
Ad messaging and landing pages follow your firm’s review process. Inquiry tracking and intake feedback help guide ongoing decisions.
↗ A tailored proposal. A clear scope of work.- Campaign & Audience Strategy
- Platform recommendations, audience and keyword research, budget priorities and a clear definition of a useful lead.
- Tracking & Measurement
- Review and setup of the agreed conversion tracking, with a plan for understanding lead quality beyond the click.
- Ad Creative & Messaging
- Campaign copy and creative developed around your offer, with variations to learn what resonates.
- Landing-Page Improvements
- A review of the destination experience, plus landing-page design or changes where included in your scope.
- Campaign Management
- Setup, launch and ongoing adjustments to targeting, bids, budgets and creative as performance develops.
- Reporting & Next Decisions
- A view of spend, tracked actions and efficiency, informed by feedback from the people handling your inquiries.
Choosing a law firm PPC agency
Legal advertising can be expensive, so the account needs close attention to search terms, geographic targeting and inquiry quality. We review your practice priorities and existing campaigns before recommending where to spend or what to change.
From the ad to your intake team
The ad, landing page and contact options should agree on what your firm offers. We review those steps together, set up or check the agreed tracking and use intake feedback to assess the inquiries the campaign produces.
Reporting covers spend, recorded inquiries and cost per inquiry, with lead quality discussed alongside the numbers. We then adjust targeting, ads and landing pages within your agreed budget. Talk with us about your firm’s advertising.
Kate BrookeFounding Attorney
For a business professional, Simple SEO Group is a business expense that really frees up your time and enhances your internet presence.Read the full testimonial ↗
Discuss PPC for your law firm
Tell us about the matters you handle, your target locations and your advertising goals. We’ll discuss the campaign your firm needs.
Working With Our Team
How your PPC campaign runs
We agree on the scope, responsibilities and reporting schedule before work starts. Your account lead is the person to contact with questions or changes.
The Starting Point
We review the ad accounts, search terms, landing pages and inquiry tracking, together with any available lead quality information.
Agreed Priorities
We agree on campaign structure, targeting, landing-page work and the review process for your ads and content.
The Work
Our advertising, content and development specialists handle the agreed changes. Your account lead coordinates the work and your approvals.
Performance Reviews
We review spend, recorded inquiries and cost per inquiry alongside your intake team’s feedback on relevance.
Next Priorities
We refine search terms, targeting, ads and landing pages within the agreed scope and budget.
Your Point Of Contact
Your account lead
You have a designated contact who coordinates our specialists, keeps track of approvals and reviews progress with you.
Meet the teamWhat We Need From You
We need access to your ad accounts, website and analytics, approved practice information and regular feedback from your intake team.
We agree on who can approve changes and how to share feedback at the start.
