James Butschie

The Role of User Experience in SEO-Friendly Web Design

Both User Experience (UX) and Search Engine Optimization (SEO) play key roles in the success of your website. A strong focus on UX can create a site with a seamless and enjoyable browsing experience for customers, and can lead to … Continue reading

James Butschie
Largest Password Leak Reveals 10 Billion Passwords

These days cyber security is at the forefront of everybody’s minds. With notable leaks coming from both Google and Shopify in recent months, data security has never been more relevant. Among these leaks the RockYou2024 leak stands out, as it … Continue reading

Aaron Peterson
Value-Based Bidding for Google Ads: What it is & How it Works

One of the most prevalent issues that comes along with pay-per-click advertising is avoiding all of the spam leads that come from serving paid ads. Though there are measures experienced digital marketers can take to filter these out, up until … Continue reading

Aaron Peterson
Google, AI, & SEO: The Present & Future of Search Engine Success

Over the past few years, AI has been all of the rave. As companies like OpenAI, Google, Amazon, and Microsoft continue to increase accessibility to AI tools, there will be many questions to be answered as to how businesses should … Continue reading

James Butschie
What are Google Ads Enhanced Conversions? Adjusting to a Cookie-less World

In a world that is losing online cookies in the near future, first-party data has never been more important than it is today. Cookies are small bits of data collected when you visit a website. Your browser shares this data … Continue reading