4,354 reported phone calls in Q1 2026, compared with 2,878 in Q1 2025.
Leading Home Services Business
51% More Leads.
26% Less Spend.
A home services leader needed search to do more for the business. Years of SEO work built organic visibility. Then we took over PPC—and delivered 51% more Google Ads phone calls while cutting spend by 26%.
See the Results+51%More Calls.
More Opportunities.
More Opportunities.
+75%Organic Search VisitsQ2 2024 vs. Q2 2023
51%Lower Cost per Ads CallQ1 2026 vs. Q1 2025
SEO + PPCOne Coordinated EngagementSearch Visibility & Paid Demand
The Opportunity
Being Found Is Good.
Getting the Call Is Better.
When a homeowner needs help, the search often turns into a call. For this leading home services business, the commercial objective was straightforward: get in front of more people looking for its services and make paid advertising work harder.
We have managed SEO for several years and added PPC management in August 2025. That brought organic search and paid advertising into the same engagement, with attention on both demand and the cost of generating it.
SEO • Building Demand
A Bigger Audience.
Without Paying for Every Click.
#1Top Rankings.
Year After Year.In one of the country’s most competitive HVAC markets, this business has held #1 rankings for its most competitive industry keywords for several years. When homeowners need help, our client is front and center.That visibility brings real demand: organic search visits grew from 13,854 to 24,306—a 75% increase and more than 10,000 additional visits without paying for each click.
Q2 2023
13,854
Q2 2024
24,306
PPC • A Stronger Return on the Budget
The Budget Went Down.
The Calls Went Up.
Our PPC overhaul delivered a clear shift: more phone calls, less advertising spend and more opportunities to win the next customer.
A smaller Google Ads investment supported a substantially higher call volume.
The calculated cost per reported phone call fell by approximately half.
Cost per Reported Call
$221→$109
That is the result that matters to a growing business: more chances to win the next customer, with a more efficient advertising budget.
The Engagement
Two Search Channels.
One Business Objective.
Build Organic Demand
An ongoing SEO engagement focused on the business being found by people searching for its services. The Q2 comparison shows how much that organic audience expanded.
Make Paid Search Work Harder
PPC management added in August 2025, with performance judged on both call volume and advertising efficiency. More calls alone would tell only half the story.
Keep the Work Connected
SEO and PPC managed within one relationship, so discussions about visibility, demand and advertising investment center on the same business.
Your Next Customer Is Searching
Put Your Marketing
to Work.
Let’s look at where your next customers are searching, what your advertising is delivering and where there is room to grow.
Talk About Your Business