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Aaron PetersonThe Rise of Social Search: How Social Media is Transforming Online Search and SEO
When you think of the Internet you think Google, when you want to search for an answer you “Google” it. For decades, search engines such as Google and Bing have dominated the way we find information online. These platforms have … Continue reading
What YouTube’s TV Shift Means for the Future of Google Ads
In his recent letter to the YouTube community, CEO Neal Mohan announced that viewers are now predominantly using TVs to watch YouTube videos. It’s no secret that the platform’s creators have been increasing their production value and expanding their studios … Continue reading
Aaron PetersonGuest Posting for SEO: Does It Still Work in 2025?
The Internet is always growing and changing and with that SEO strategies have had to adapt. However, as things have changed, guest posting has remained a viable SEO strategy. Guest posting has been widely used by SEO experts for decades … Continue reading
Aaron PetersonKeyword Cannibalization in SEO and How to Fix It for Better Rankings
To be successful in digital marketing you need to take advantage of multiple strategies to boost your online presence, search engine optimization (SEO) is just one tool that plays a role in that larger strategy. SEO helps websites boost their … Continue reading
Aaron PetersonSEO for Chat GPT: Get Your Business to Show Up in AI Results
Throughout the past few years, AI has taken the world by storm. Tools such as OpenAI’s Chat GPT have reported hundreds of millions of active users, signaling the prevalence and use of AI tools in daily life. With Google still … Continue reading